Prudential ICICI Asset Management Company , a joint venture between Prudential Plc., UK's leading insurance company and ICICI Bank Ltd. India's premier financial institution was formed with the key objective of providing the Indian investor mutual fund products to suit a variety of investment needs.

Purpleimage had to create a motivational video for their marketing representatives highlighting the benefits of their investments. We used videos edited to a theme symbolising aggression and the fierce determination to succeed, supported it with a fast and pacy background track and authored it into a multimedia presentation.