Tata Indigo is the indigenously designed passenger car, manufactured by Tata Motors, India's foremost and the only fully integrated automobile manufacturer and a division of the $10.4 billion Tata Group, India's largest private sector company with over 80 companies in various sectors.

Apart from creating a striking interface, Purpleimage had to design and develop content that highlighted the Indigo's feature and benefits effectively and ensured a smooth navigation.